TL;DR

In a hurry? Here's our pick of the top news items of the week.

TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19B total minutes per day on the platform. (Insider)
Threads now has 10M daily active users, down from a peak of 49M in July, and average session time is also down to just 3 minutes. (Social Media Today)
Max users will now see Top 10 rows within the app that update daily to show which series and films everyone is watching. (Variety)
OpenAI announced the launch of ChatGPT Enterprise, a business-focused edition of the company’s AI-powered chatbot app. (Tech Crunch)
Google is rolling out its Duet AI assistant across all of its Workspace apps, including Gmail, Drive, Slides, Docs and more, for $30/mo. (The Verge)

Audiences

The majority of internet users globally typically discover brands via social media, whether it be organically or via ads. (GWI)
Video streaming is the only entertainment activity that more than half of Gen Alpha parents say their kids do daily. (Morning Consult)
About 98% of creators use Instagram feed posts, Instagram Stories and Instagram Reels, putting the platform above TikTok, Facebook and other popular social networks. (Insider)

Users of X will be able to make video and audio calls through the platform without having to share their phone number. (Bloomberg)
Meta has launched a new search tool, Search Branded Content, that advertisers can access in the Ads Library. (Media Post)
Social video will account for 56.4% of overall daily time spent on social networks in the US this year and is expected to plateau. (Insider)
Instagram is internally testing the ability to create Reels up to 10 minutes long. (Tech Crunch)
Apple announced several new updates to its podcast creator tools, including the addition of Subscription Analytics within Apple Podcasts Connect. (Tech Crunch)
Advertising spend in South Asia is forecast to grow at twice the rate of global growth (8.9% vs 4.4%) in 2023, driven by a strong Indian market. (Campaign Asia)
Threads will begin testing keyword search with users in Australia and New Zealand. (Social Media Today)

ESPN is enlarging college football’s presence in movie theaters, setting a distribution agreement with Theater Sports Network for dozens of Atlantic Coast Conference games this season. (Deadline)
Disney+ offered up concrete viewing figures for one of its shows for the first time, sharing that "Ahsoka" racked up 14M views worldwide since its debut. (THR)
Apple TV+ placed its second series ever in the streaming rankings, with "Hijack" claiming a spot for the week of July 31-Aug. 6. (THR)
A handful of AMC+ shows, including "Fear the Walking Dead" and 'Killing Eve," will have a temporary home on Max this month. (The Verge)

To prevent the spread of misinformation, Google unveiled an invisible, permanent watermark on images that will identify them as AI-generated. (CNN)
Meta released a new speech-to-text model called SeamlessM4T that can translate nearly 100 languages. (The Verge)
Poe released a new desktop app lets users access all the AI chatbots in one place for $19.99/mo or $200/yr. (The Verge)
Yahoo is introducing new AI tools for Yahoo Mail aimed at helping users save time and money. (Tech Crunch)
Meta Quest avatars now have legs in Horizon Home, the area where you find yourself when you first turn on your headset. (Tech Crunch)
Microsoft may bring AI capabilities to apps like Paint and Photos on Windows 11 as it looks for more ways to expand the technology. (Windows Central)

Vegas Golden Knights announced an multi-year agreement with ViewLift to stream all locally-broadcast Knights games live on major devices. (TV Technology)
A total of 4.94M passengers passed through Las Vegas's Harry Reid International Airport in July, setting a new record for the month. (CDC Gaming)
AMC theaters across America will begin screening Taylor Swift’s Eras Tour this October. (The Verge)
Denzel Washington’s assassin thriller “The Equalizer 3” is gunning for the top spot at the box office over Labor Day weekend, expecting to earn up to $40M over the four-day holiday frame. (Variety)
"Oppenheimer" officially launched in China last week, grossing an estimated $5.4M in its first day. (Deadline)
A pop-up exhibit described as “the ultimate hub” for U2 fans will open at The Venetian in Las Vegas a day before the band opens the MSG Sphere. (Casino.org)