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Engaging Gen Z Travellers

by Jamie Crick, Managing Director, APAC

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19B total minutes per day on the platform. (Insider)

  • Threads now has 10M daily active users, down from a peak of 49M in July, and average session time is also down to just 3 minutes. (Social Media Today)

  • Max users will now see Top 10 rows within the app that update daily to show which series and films everyone is watching. (Variety)

  • OpenAI announced the launch of ChatGPT Enterprise, a business-focused edition of the company’s AI-powered chatbot app. (Tech Crunch)

  • Google is rolling out its Duet AI assistant across all of its Workspace apps, including Gmail, Drive, Slides, Docs and more, for $30/mo. (The Verge)

Audiences

  • The majority of internet users globally typically discover brands via social media, whether it be organically or via ads. (GWI)

  • Video streaming is the only entertainment activity that more than half of Gen Alpha parents say their kids do daily. (Morning Consult)

  • About 98% of creators use Instagram feed posts, Instagram Stories and Instagram Reels, putting the platform above TikTok, Facebook and other popular social networks. (Insider)

Platforms

  • Users of X will be able to make video and audio calls through the platform without having to share their phone number. (Bloomberg)

  • Meta has launched a new search tool, Search Branded Content, that advertisers can access in the Ads Library. (Media Post)

  • Social video will account for 56.4% of overall daily time spent on social networks in the US this year and is expected to plateau. (Insider)

  • Instagram is internally testing the ability to create Reels up to 10 minutes long. (Tech Crunch)

  • Apple announced several new updates to its podcast creator tools, including the addition of Subscription Analytics within Apple Podcasts Connect. (Tech Crunch)

  • Advertising spend in South Asia is forecast to grow at twice the rate of global growth (8.9% vs 4.4%) in 2023, driven by a strong Indian market. (Campaign Asia)

  • Threads will begin testing keyword search with users in Australia and New Zealand. (Social Media Today)

Content

  • ESPN is enlarging college football’s presence in movie theaters, setting a distribution agreement with Theater Sports Network for dozens of Atlantic Coast Conference games this season. (Deadline)

  • Disney+ offered up concrete viewing figures for one of its shows for the first time, sharing that "Ahsoka" racked up 14M views worldwide since its debut. (THR)

  • Apple TV+ placed its second series ever in the streaming rankings, with "Hijack" claiming a spot for the week of July 31-Aug. 6. (THR)

  • A handful of AMC+ shows, including "Fear the Walking Dead" and 'Killing Eve," will have a temporary home on Max this month. (The Verge)

_Tech_ _&_ AI

  • To prevent the spread of misinformation, Google unveiled an invisible, permanent watermark on images that will identify them as AI-generated. (CNN)

  • Meta released a new speech-to-text model called SeamlessM4T that can translate nearly 100 languages. (The Verge)

  • Poe released a new desktop app lets users access all the AI chatbots in one place for $19.99/mo or $200/yr. (The Verge)

  • Yahoo is introducing new AI tools for Yahoo Mail aimed at helping users save time and money. (Tech Crunch)

  • Meta Quest avatars now have legs in Horizon Home, the area where you find yourself when you first turn on your headset. (Tech Crunch)

  • Microsoft may bring AI capabilities to apps like Paint and Photos on Windows 11 as it looks for more ways to expand the technology. (Windows Central)

Location-based _entertainment_

  • Vegas Golden Knights announced an multi-year agreement with ViewLift to stream all locally-broadcast Knights games live on major devices. (TV Technology)

  • A total of 4.94M passengers passed through Las Vegas's Harry Reid International Airport in July, setting a new record for the month. (CDC Gaming)

  • AMC theaters across America will begin screening Taylor Swift’s Eras Tour this October. (The Verge)

  • Denzel Washington’s assassin thriller “The Equalizer 3” is gunning for the top spot at the box office over Labor Day weekend, expecting to earn up to $40M over the four-day holiday frame. (Variety)

  • "Oppenheimer" officially launched in China last week, grossing an estimated $5.4M in its first day. (Deadline)

  • A pop-up exhibit described as “the ultimate hub” for U2 fans will open at The Venetian in Las Vegas a day before the band opens the MSG Sphere. (Casino.org)

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