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Engaging Gen Z Travellers

by Jamie Crick, Managing Director, APAC

_Help me,_ AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Run a mini SEO audit and generate a list of recommended optimizations when you enter a website URL into this prompt.

  • This prompt will describe measurement strategies for understanding performance of a given tactic.

  • Understand what content/activities/ideas might resonate an audience by entering the product/service, market, and intended audience into this prompt.


In a hurry? Here's our pick of the top news items of the week.

  • TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19B total minutes per day on the platform. (Insider)

  • Threads now has 10M daily active users, down from a peak of 49M in July, and average session time is also down to just 3 minutes. (Social Media Today)

  • Max users will now see Top 10 rows within the app that update daily to show which series and films everyone is watching. (Variety)

  • OpenAI announced the launch of ChatGPT Enterprise, a business-focused edition of the company’s AI-powered chatbot app. (Tech Crunch)

  • Google is rolling out its Duet AI assistant across all of its Workspace apps, including Gmail, Drive, Slides, Docs and more, for $30/mo. (The Verge)

_Agency_ updates

  • Our Field Team hosted several screenings for "Vacation Friends 2," including pool party screenings at Harrah’s Resort Atlantic City and The Pendry Hotel at The Wharf in DC, a lakefront screening at Navy Pier in Chicago, and rooftop screenings in South Beach Miami and Los Angeles. Complete with DJs, live music, themed cocktails and party-loving influencers, these screenings generated excitement for the film.

  • Our Field team orchestrated a screening of STARZ's "Power Book IV: Force" Season 2 at 167 Green in Chicago. The event, hosted by WGCI’s Leon Rogers and attended by tastemakers, politicians, local media and VIP’s, featured photo opportunities with the ’69 Mustang from the show, Chicago cuisine and cocktails and a performance from DJ Ca$h Era.

  • Our Partnerships team supported the theatrical release of Focus Features’ "My Big Fat Greek Wedding 3" with 15 collaborations. Partners included Korres, Haig’s Delicacies, Toufayan, Nounós, Marley Spoon and TravelZoo, and the deals included $261K in social media support, HSN placement, sweepstakes giveaways, on-pack activations, in-store signage, curated collections, recipe content and more. The Field team also worked in top markets on publicity and events focusing on the food, family and travel themes of the film.

_Interesting_ campaigns / creative

  • Capri Sun's latest ad positions its drink pouches as “kid-noise canceling technology” offering “50 seconds of calm” - the average time it takes a kid to drink one. (AdAge)

  • Liquid Death made 300 Steve-O voodoo dolls with the "Jackass" star's real hair. (AdAge)

  • Philadelphia Eagles quarterback Jalen Hurts’ name is changed to Jalen Hulu Has Live Sports in a new ad for the streamer. (iSpot)

  • Gambling brand TAB playfully fields the debate about what Australia’s national sport is in a new spot. (Campaign Brief)


  • The majority of internet users globally typically discover brands via social media, whether it be organically or via ads. (GWI)

  • Video streaming is the only entertainment activity that more than half of Gen Alpha parents say their kids do daily. (Morning Consult)

  • About 98% of creators use Instagram feed posts, Instagram Stories and Instagram Reels, putting the platform above TikTok, Facebook and other popular social networks. (Insider)


  • Users of X will be able to make video and audio calls through the platform without having to share their phone number. (Bloomberg)

  • Meta has launched a new search tool, Search Branded Content, that advertisers can access in the Ads Library. (Media Post)

  • Social video will account for 56.4% of overall daily time spent on social networks in the US this year and is expected to plateau. (Insider)

  • Instagram is internally testing the ability to create Reels up to 10 minutes long. (Tech Crunch)

  • Apple announced several new updates to its podcast creator tools, including the addition of Subscription Analytics within Apple Podcasts Connect. (Tech Crunch)

  • Advertising spend in South Asia is forecast to grow at twice the rate of global growth (8.9% vs 4.4%) in 2023, driven by a strong Indian market. (Campaign Asia)

  • Netflix has lost Australian subscribers for the first time since it launched in 2015, while the rate of growth has slowed for all of the country’s seven most popular streaming services. (AFR)

  • Threads will begin testing keyword search with users in Australia and New Zealand. (Social Media Today)


  • ESPN is enlarging college football’s presence in movie theaters, setting a distribution agreement with Theater Sports Network for dozens of Atlantic Coast Conference games this season. (Deadline)

  • Disney+ offered up concrete viewing figures for one of its shows for the first time, sharing that "Ahsoka" racked up 14M views worldwide since its debut. (THR)

  • Apple TV+ placed its second series ever in the streaming rankings, with "Hijack" claiming a spot for the week of July 31-Aug. 6. (THR)

  • A handful of AMC+ shows, including "Fear the Walking Dead" and 'Killing Eve," will have a temporary home on Max this month. (The Verge)

_Tech_ _&_ AI

  • To prevent the spread of misinformation, Google unveiled an invisible, permanent watermark on images that will identify them as AI-generated. (CNN)

  • Meta released a new speech-to-text model called SeamlessM4T that can translate nearly 100 languages. (The Verge)

  • Poe released a new desktop app lets users access all the AI chatbots in one place for $19.99/mo or $200/yr. (The Verge)

  • Yahoo is introducing new AI tools for Yahoo Mail aimed at helping users save time and money. (Tech Crunch)

  • Meta Quest avatars now have legs in Horizon Home, the area where you find yourself when you first turn on your headset. (Tech Crunch)

  • Microsoft may bring AI capabilities to apps like Paint and Photos on Windows 11 as it looks for more ways to expand the technology. (Windows Central)

Location-based _entertainment_

  • Vegas Golden Knights announced an multi-year agreement with ViewLift to stream all locally-broadcast Knights games live on major devices. (TV Technology)

  • A total of 4.94M passengers passed through Las Vegas's Harry Reid International Airport in July, setting a new record for the month. (CDC Gaming)

  • AMC theaters across America will begin screening Taylor Swift’s Eras Tour this October. (The Verge)

  • Denzel Washington’s assassin thriller “The Equalizer 3” is gunning for the top spot at the box office over Labor Day weekend, expecting to earn up to $40M over the four-day holiday frame. (Variety)

  • "Oppenheimer" officially launched in China last week, grossing an estimated $5.4M in its first day. (Deadline)

  • A pop-up exhibit described as “the ultimate hub” for U2 fans will open at The Venetian in Las Vegas a day before the band opens the MSG Sphere. (

_Mental_ health

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