CRM Subscribers

We’ve seen continuous MoM growth in AGMK subscribers. At the end of January, contacts totaled 3,925 which is up .6% from December. Our new email signatures have brought in the most “new sign-ups” in the last month (64), while social efforts brought 29. There are also 57 new subscribers coming from Organic. Looking at just social-driven subscribers to AGMK - Instagram brought the most Knowledge subscribers in January, with 28. Facebook, LinkedIn, and Twitter brought 1, 3, and 1 respectively. Engagement is better than the industry benchmark; we see a 50% open rate compared to the industry average of 22%, and we see a 2.3% average click rate compared to the industry average of 2%, although that is lower than the previous ~3% we have been seeing.

Knowledge Content

We've seen continuous MoM growth in AGMK subscribers. At the end of January, contacts totaled 3,925 which is up .6% from December. Our new email signatures have brought in the most "new sign-ups" in the last month (64), while social efforts brought 29. There are also 57 new subscribers coming from Organic. Looking at just social-driven subscribers to AGMK - Instagram brought the most Knowledge subscribers in January, with 28. Facebook, LinkedIn, and Twitter brought 1, 3, and 1 respectively. Engagement is better than the industry benchmark; we see a 50% open rate compared to the industry average of 22%, and we see a 2.3% average click rate compared to the industry average of 2%, although that is lower than the previous ~3% we have been seeing.

In terms of the best performing posts over the last month, topics on creative, alcohol, and earned media have dominated, with recent posts generating 1.5K+ views globally.

  • The Future of Creative Advertising - 1.9K

  • The Rise of Low-Calorie Non-Alcoholic Drinks - 1.6K

  • The Power of an Integrated Earned Media Approach - 1.5K

Overall site traffic was down from December to January, with the site seeing 10K total users globally (-6%). EMEA and APAC both saw an increase in users MoM, 19% and 40% respectively; however, NA users were down 8% MoM. The engagement rate was up 6% MoM to 49%. When it comes to Knowledge engagement, EMEA and NA are the most engaged.

Total followers across social platforms remained relatively flat from December to January, Instagram seeing the greatest increase (.1%).

  • Instagram followers increased by 53 MoM to 24,870.

  • Facebook followers dropped by 15 MoM to 25,375.

  • Twitter followers decreased by 4 MoM to 9,106.

  • LinkedIn followers remained flat MoM.

Top performing posts by platform:

Least performing posts by platform:

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