CRM Subscribers

As of March, our total contacts stand at 3,963, flat MoM. Email signatures drove 79% of the 47 new sign-ups, compared to 44% in February. New subscribers also came from social efforts (19%), which was about flat with January (17%) and February (16%). As we optimize content and outreach, we can analyze what is driving subscriber engagement through these channels.
Engagement continues to outperform industry benchmarks (MailChimp December 2023). In March, the open rate stood at 49.3%, more than double the industry average of 22% and flat MoM. The click-through rate also compares favorably at 2.2%, 10% above the 2% benchmark. The performance is consistent with previous months.

Knowledge Content

Of knowledge posts that were published in March, “Linear TV in a Streaming World” was the top performer with 884 page views.

The post with the most views in March is “Gaming Partnerships for the Greater Good” with 1k+ views mainly coming from LinkedIn (336), Google (288) and direct (288)

Looking at performance since January 2023 as opposed to only March 2024, “Why we are betting on ACI, not AI” has the most views of any post with 7k

Site Traffic

Site traffic increased by 4.7% from February to March. Additionally, the number of new users grew by 7.9% month-over-month, reaching 11,528. The overall engagement rate, percentage of engaged sessions on the website, is down by 3.3%. It is common to see engagement rates decrease as traffic volume increases, due to audience dilution, where newer audiences may not share the same level of interest or intent. We define engaged sessions as "a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews".

Increase in traffic means a return to normal with visits numbers 6% above January levels now that page reindexing is complete, as reviewed in the previous report.

Instagram Social performance

Key metrics - all % changes are MoM

  • Impressions: 26,372 (-22%)

  • Engagements: 1,143 (+34%)

  • Engagement rate: 4.3% (+73.6%)

  • Link in bio clicks: 178 (-6.8%)

  • Followers: 25,264 (+0.5%)

  • Net Follower Growth: 122 (+35.4%)

  • 53 Posts: 7 Carousels, 6 Videos, 40 Photos

  • Top Performing Post (by engagements): International Women's Day, 183 engagements (likes/comments/shares/saves)

  • Lowest Performing Post (by engagements): ICYMI. 23 engagements (likes/saves)

  • Knowledge Sign ups: 9 (-35%)

Takeaways

  • Engagements increased by 34%, our followers were more engaged with our content this month as we posted more recognizable IP, as well as highlighting our female staff. Our net follower growth decreased; we will monitor this closely to see if more people continue to unfollow the page.

  • Top 3 posts were highlighting staff + popular films. Bottom 3 posts were ICYMI’s and our BXP awards shoutout.

  • Knowledge sign ups decreased by 35%. Starting in April, we are testing out new creative for the ICYMI, changing it from an abbreviation on the first slide to spelling out “In Case You Missed It” and an arrow to guide people to swipe through. We will also adjust the order of the slides, putting any notable films/shows/music/celebs in the first couple of slides, followed by social media, events/locations, then tech last. Will see if this increases engagements on those posts, as well as knowledge sign ups.

Facebook social performance

Key metrics - all % changes are MoM

  • Impressions: 7,348 (+36.9%)

  • Engagements: 216 (+14.9%)

  • Followers: 26,136 (-0.1%)

  • Net Follower Growth: -20 (-233%)

  • 11 Posts: 4 Videos, 7 Photos

  • Top Performing Post (by engagement): Field Bob Marley, 47 engagements (likes/image clicks)

  • Lowest Performing Post (by engagement): LA Tourism APAC billboard, 9 engagements (likes/video clicks)

Takeaways

  • While impressions greatly increased, our net follow growth continues to be in the negative, with a steep decline this month. Net Followers have been in the negative since November 1st. Keep posting to keep a Facebook presence & monitor if net followers continue to decrease.

LinkedIn social performance

Key metrics - all % changes are MoM

  • Impressions: 30,464 (+10.8%)

  • Engagements: 2,354 (+41%)

  • Image clicks: 1,979 (+38.6%)

  • Engagement rate: 7.7% (+27.3%)

  • Followers: 37,617 (+1.1%)

  • Net Follower Growth: 428 (-5.7%)

  • 12 Posts: 8 Photos, 1 Links, 3 Video

  • Top Performing Post - Field Bob Marley, 390 engagements (likes/comments/shares/image clicks)

  • Lowest Performing Posts (by engagements): ICYMI, 30 engagements (likes/image clicks)

  • Knowledge Sign ups: 0 (-100%)

Takeaways

  • Our content performed very well this month, with engagements, image clicks, and engagement rate per impression high in the green.

  • Top posts were recognizable IP/charitable work. Bottom posts were ICYMI’s and our women in film London lunch.

  • Knowledge sign ups were 0 this month. Starting in April, we are testing out new creative for the ICYMI, changing it from an abbreviation on the first slide to spelling out “In Case You Missed It” and an arrow to guide people to swipe through. We will also adjust the order of the slides, putting any notable films/shows/music/celebs in the first couple of slides, followed by social media, events/locations, then tech last. We will see if this increases engagements on those posts, as well as knowledge sign ups.

Full Report

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