AGM KNOWLEDGE INSIDER

CRM Subscribers

We’ve seen continuous MoM growth in AGMK subscribers. At the end of January, contacts totaled 3,925 which is up .6% from December. Our new email signatures have brought in the most “new sign-ups” in the last month (64), while social efforts brought 29. There are also 57 new subscribers coming from Organic. Looking at just social-driven subscribers to AGMK - Instagram brought the most Knowledge subscribers in January, with 28. Facebook, LinkedIn, and Twitter brought 1, 3, and 1 respectively. Engagement is better than the industry benchmark; we see a 50% open rate compared to the industry average of 22%, and we see a 2.3% average click rate compared to the industry average of 2%, although that is lower than the previous ~3% we have been seeing.

Knowledge Content

We've seen continuous MoM growth in AGMK subscribers. At the end of January, contacts totaled 3,925 which is up .6% from December. Our new email signatures have brought in the most "new sign-ups" in the last month (64), while social efforts brought 29. There are also 57 new subscribers coming from Organic. Looking at just social-driven subscribers to AGMK - Instagram brought the most Knowledge subscribers in January, with 28. Facebook, LinkedIn, and Twitter brought 1, 3, and 1 respectively. Engagement is better than the industry benchmark; we see a 50% open rate compared to the industry average of 22%, and we see a 2.3% average click rate compared to the industry average of 2%, although that is lower than the previous ~3% we have been seeing.

In terms of the best performing posts over the last month, topics on creative, alcohol, and earned media have dominated, with recent posts generating 1.5K+ views globally.

The Future of Creative Advertising - 1.9K
The Rise of Low-Calorie Non-Alcoholic Drinks - 1.6K
The Power of an Integrated Earned Media Approach - 1.5K

Site Traffic

Overall site traffic was down from December to January, with the site seeing 10K total users globally (-6%). EMEA and APAC both saw an increase in users MoM, 19% and 40% respectively; however, NA users were down 8% MoM. The engagement rate was up 6% MoM to 49%. When it comes to Knowledge engagement, EMEA and NA are the most engaged.