CRM Subscribers

  • As of June, our total contacts stand at 4,070, up 1.2% MoM. This month saw 46 new sign-ups, up 53% MoM. Email signatures drove 37 of the 46 new sign-ups, in line with previous months. New subscribers from social media efforts drove 6 sign-ups in June which is flat with May. As noted in previous months, we have decreased social content focusing on newsletter sign-ups as it sees the least engagement.

  • Email engagement continues to outperform industry benchmarks (MailChimp December 2023). In June, the open rate stood at 49%, more than double the industry average of 22% and flat MoM. The click-through rate also compares favorably at 2.2%, 10% above the 2% benchmark. This performance is consistent with previous months.

  • We are exploring some ways to boost subscriber growth, including: an exit-intent pop-up when people are leaving the website; adding a newsletter signup recommendation as part of the new client onboarding blueprint; and encouraging agency leaders to periodically share the latest AGMK on their LinkedIn with a prompt to sign-up. Arlene and Alyssa have done this 7/9 and we will identify the next set of leaders to do so.

Knowledge Content

  • There were 5 knowledge posts published in June, slightly below our monthly average of 6 posts per month. A post initially scheduled to go live in June (about the SocialGPT) is now on hold until the release of that tool. "Paid Media’s Power to Celebrate Artists" was the top performer of posts released in June with 728 page views, with most of the traffic coming from direct (288) and LinkedIn (192).

  • While we no longer post about knowledge pieces on LinkedIn, we do continue to see engagement when the author posts about their piece on their personal LinkedIn. We have a few LABS posts in the queue that may be strong posts to test on LinkedIn. We will work with social to ensure these are amplified via the platform.

  • The post with the most views in June is “5 Trends Transforming Brand Experiences in 2024” with 1.2K views. This topic continues to resonate and we will look to include more "trending" topic type posts like this one to see if we can replicate the success.

  • Looking at performance since January 2023 as opposed to only May 2024, “5 Trends Transforming Brand Experiences in 2024” still dominates with 14k+ views. Its success suggests our audience values forward-looking, trend-based content. We will aim to produce more pieces in this vein to capitalize on this interest.

Site Traffic

Site traffic decreased by 1.4% from May to June. The number of new users also decreased by 3.8% MoM, reaching 9,590. Though traffic to the home page and careers pages was consistent MoM, knowledge posts saw a combined 2K fewer page views in June compared to May. The overall engagement rate, percentage of engaged sessions on the website, increased by 13.3%. We define engaged sessions as "a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews."

  • The expansion of site content like Sports and Pride, which both feature several case studies and saw significant MoM traffic increases (270% and 64% respectively), may be contributing to the 13% MoM increase in engagement. Knowledge posts also saw higher engagement in June vs May.

Instagram Social performance

Key metrics - all % changes are MoM

  • Impressions: 28,794 (+47%)

  • Engagements: 1,216 (+29%)

  • Engagement rate: 4.2% (-12%)

  • Link in bio clicks: 195 (+29%)

  • Followers: 25,751 (+0.6%)

  • Net Follower Growth: 143 (-21%)

  • 63 posts (+12%): 6 Carousels, 13 Videos, 45 Photos

  • Top Performing Post (by engagements): Field Kingdom of the Planet of the Apes with 195 engagements (likes/comments/shares/saves)

  • Lowest Performing Post (by engagements): ICYMI June 14th 32 engagements (likes/saves)

  • Knowledge Sign-ups: 3 (0%)

Takeaways

  • Metrics greatly increased this month, with impressions by 41%, engagements by 29%, and link in bio clicks by 29%. This surge is most likely due to having widely recognized IP for our top posts (Planet of the Apes and Back to the Future).

  • Our lowest performing post was the ICYMI; however, knowledge sign-ups doubled from last month.

Facebook social performance

Key metrics - all % changes are MoM

  • Impressions: 5,480 (+27%)

  • Engagements: 99 (-18%)

  • Followers: 24,686 (-5%)

  • Net Follower Growth: -11 (-21%)

  • 10 Posts: 5 videos and 5 photos

  • Engagement rate: 1.8% (-36%)

  • Top Performing Post (by engagement): Touring Back to the Future with 18 engagements (likes/comments/image clicks)

  • Lowest Performing Post (by engagement): Honkai Star Rail with 5 engagements (likes)

Takeaways

  • Facebook continues to be our lowest performing platform MoM. While impressions increased by 27% and we posted 25% more, engagement rate per impression decreased by 36%, showing that new users are not engaging or converting to follow the page. Net followers have been in the negative since November 1st.

  • We will keep posting to keep a Facebook presence; however, we’re monitoring to see if net followers continue to decrease.

LinkedIn social performance

Key metrics - all % changes are MoM

  • Impressions: 38,936 (+116%)

  • Engagements: 3,302 (+125%)

  • Engagement rate: 8.5% (+4.4%)

  • Image/Link Clicks: 2,350 (+85%)

  • Followers: 38,753 (+1%)

  • Net Follower Growth: 395 (+25%)

  • 12 Posts: 8 Photos, 4 Videos (+9%)

  • Top Performing Post - Partnerships Honkai: Star Rail 1,025 engagements (likes/image clicks)

  • Lowest Performing Post (by engagements): LA Discussion Panel 48 engagements (likes/image clicks)

  • Knowledge sign-ups: 2 (-33%)

Takeaways

  • Almost all metrics were in the green this month. Most notably, we saw a surge in: impressions up by 116%, engagements up by 125%, image/video/link clicks up by 85%, and net follower growth up by 25%.

  • Our content especially resonated with our LinkedIn followers this month, with users highly engaging in the Partnerships Honkai Sprinkles collab post. This post received 66% more engagements than the 2nd top performing post.

  • Our lowest performing post was a localized announcement for Julie Knap’s panel moderation, which would cater to only those interested and who live in LA, followed by Traditional’s Holland America Wheel of Fortune video. We've seen that video content on LinkedIn doesn’t receive as many engagements as static posts.

  • Knowledge sign ups decreased by 33% from 3 to 2. We expect sign-ups to stay around this range, as we have less content focusing on newsletter sign-ups, only the bi-weekly ICYMI.

Telegram social performance

Telegram continues to underperform, with only 11 total followers. We will post another “Follow us on Telegram” post across all platforms to see if that will help boost followers. We will monitor over the next quarter to see if followers increase.

Full Report

Click here to view the reporting dashboard

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