_Apex_ campaign highlight
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With Disney’s North American Tour of Frozen the Musical premiering in Rochester, APEX promoted the two week long engagement through programmatic display and video efforts. We used a phased media approach in order to reach optimal campaign performance while targeting a wide span of audiences ranging from Broadway and Theater Enthusiasts, to Multicultural Audiences. APEX saw a CTR increase of over 80% of the industry 0.05% standard, with a final CTR of 0.09%. Ultimately, the campaign stayed consistent in driving conversions through all phases and ended with a strong ROI of 336%.
_Capabilities_ new and upcoming
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We are currently testing StackAdapt as an additional DSP to use for our gambling clients due to there being fewer restrictions around gambling ads compared to DV360. Our first test campaign runs through the end of October and is currently driving above average engagement for standard display ads.
_Industry_ updates
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What are MFAs, why are they a problem, and what is the industry doing to combat them? (Digiday Article 1, Article 2)
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Google has provided new insights into the features and functionality of their Privacy Sandbox, along with clearer timeline for cookie depreciation. (Ad Exchanger)
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Why does CTV struggle to drive results and what can be done to improve the channel for performance marketers? (Ad Exchanger)
This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.