Apex Campaign Highlights
-
In August 2024, Apex executed ~90 programmatic display and video campaigns. As we get closer to Q4 you should see an upward trend in campaign volume. We will also share average CPMs by channel to assist with planning (See below). As always, reach out to your Apex contacts with any questions!
Average CPM By Channel for August:
-
Display: $3.60
-
OLV (online video): $7.38
-
CTV: $24.26
-
Mobile Web: $3.46
-
Mobile App: $5.30
-
Native Display: $2.63
Industry Updates
ICYMI: Google has postponed its plan to phase out third-party cookies in Chrome, originally scheduled for 2024. (Campaign US)
What does this mean for Apex? DV360 campaigns that are currently reliant on 3P cookies will continue to run uninterrupted with no change in targeting. Additionally we encourage testing of Privacy Sandbox features, particularly new retargeting tech (Protected Audience API) that is not reliant on 3P cookies. Check in with your Apex team to learn more!
More Industry Headlines
-
Political advertising in the U.S. has surged recently, particularly with increased spending on Connected TV (CTV). As the 2024 presidential election approaches, ad spend is already surpassing the 2020 cycle, with significant investment in both national and local races. (Digiday)
-
NBC offered its Olympic inventory to programmatic buyers for the first time this Summer and saw an influx of new advertisers. Traditionally, Olympic advertising has been dominated by high-cost, direct ad buys from major brands. However, the integration of programmatic technology is revolutionizing this space, making it accessible to a wider range of advertisers, including smaller brands. (Ad Exchanger)
-
Netflix Touts 150% Increase In Ad Sale Commitments This Upfront. Netflix is experiencing a significant increase in upfront advertising commitments as it focuses on its growing ad-supported streaming service. (Hollywood Reporter)
-
Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network. (Ad Exchanger)
Apex Innovation
GumGum Partnership: Apex is currently testing GumGum Verity contextual targeting PMPs within LA Tourism and View Boston campaigns with the goal of driving awareness/tourism. Verity analyzes text, images, audio, and video across various environments in order to target users who are actively engaging with relevant content.
This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.