Welcome to the Apex Insider!

What is this?

• The Apex team will be sending a monthly newsletter to highlight campaigns, keep the agency informed of new capabilities, and ensure everyone's up to date on related industry trends

Who is it sent to?

• Paid Media, Creative, and Client Solutions team members

What is Apex?

• Glad you asked! For more information on Apex please see the PDF HERE. In addition, you can watch a video recording of the presentation HERE.

_Apex_ campaign highlights

Quantcast vs. Apex Test

• We conducted a test for our client UP Faith & Family, a niche streaming service, to understand CPA efficiency across multiple programmatic partners. The test ran for two months across AGM’s APEX and Quantcast, a managed service vendor. Despite differentiated targeting, both vendors had higher than expected CPA results. However, we and the client opted to pause Quantcast to focus on the unique and customized opportunities via APEX, which resulted in a 50% lower CPA. We continue to work with APEX to find new targeting opportunities to reach niche audiences and drive efficiencies.

_Capabilities_ now available

• Apex now offers dynamic Digital Out-of-Home campaigns with global reach. DOOH combines the high impact reach of traditional out-of-home with the targeting and flexibility of programmatic advertising. DOOH ads are highly targetable across a variety of different screen types, venues, demographics, interests and require no minimum budget to launch.

_Industry_ updates

• SSPs face increasing demand from media agencies for more supply path control as well as self-serve tools for curating their inventory. (DIGIDAY)

• Google begins testing its Android privacy sandbox aimed at providing a privacy safe identity solution for Android mobile apps. (Ad Exchanger)

• Here are 5 ways the industry can end third-party cookies and move towards more privacy focused identity solutions. (Ad Exchanger)

• The Trade Desk saw 24% year-over-year growth. It credits its proprietary OpenPath supply tool and UID 2.0 identity solution as key factors in the continued growth. (AdExchanger)