_Apex_ campaign highlight
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For our client, Burke Williams, we recently tested two different programmatic display partners with identical optimization events and budget - StackAdapt and APEX. With APEX, we saw a 14.6% increase in total impressions compared to StackAdapt, as well as the platform's strong ability to drive conversions despite having a link click optimization event. The APEX campaign drove a total of 238 conversions for a ROAS of 736% while the StackAdapt campaign only drove 1 conversion. Based on these results, we’ve since decided to focus all programmatic display efforts through APEX, which has delivered strong conversion and engagement results.
_Capabilities_ new and upcoming
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We are working to onboard Dstillery to add new custom audience building tools to APEX. Dstillery allows APEX to tap into a variety of powerful custom audience segments including AI powered 1st-party data/search keyword-based look-alikes, privacy-safe healthcare patient audiences, contextual targeting and their full suite of pre-built audience segments.
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We are currently exploring alternative DSPs for our gambling clients due to the high amount of restrictions imposed by our current platforms.
_Industry_ updates
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The Trade Desk announced their new AI-powered upgrade Kokai offering improved optimization, measurement, reporting, and data sharing partnerships aimed at saving the open internet from being dominated by big tech. (Ad Exchanger)
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Charter has partnered with Spectrum Reach to open their full linear TV footprint to programmatic buying. (Ad Exchanger)
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Aniview GM Greg Smith shares key insights advertisers can learn from the rapid evolution of AVOD. (Ad Exchanger)
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Texas becomes the 10th state to pass a consumer privacy bill giving residents more control over their data and the ability to opt out of personalized advertising. If signed into law the bill would go into effect as soon as July of next year. (AdWeek)
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Google announces the next step in their plans to sunset third-party cookies. In early 2024 Google will remove cookies from 1% of Chrome allowing developers to conduct real world experiments with their cookieless solutions before they are fully sunset in late 2024. (AdWeek)
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IAB Tech Lab releases their sustainability playbook to help advertisers work towards a more sustainable programmatic marketplace. (Yahoo Finance)
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Broadsign, Adkom & Blip announce DOOH programmatic ad tech integration which ads more that 2,000 large format, roadside digital billboards across over 190 markets to the Broadsign SSP. (Exchange Wire)
This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.