_Apex_ campaign highlight
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For The Cleveland Orchestra's Blossom Music Festival 2023 campaign, APEX promoted 4 different performances across roughly 9 weeks via programmatic display. APEX saw a very strong combined ROI of over 1,564%, roughly 2.0X the ROI we achieved for a similar display campaign with another programmatic vendor in the same time frame in 2022. CTR was also slightly higher with APEX at 0.05% vs. 0.04% with the other vendor. The Cleveland Orchestra has continued to focus programmatic display efforts on APEX over the past few months, as they consistently see strong conversions and solid engagement.
_Capabilities_ new and upcoming
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We are currently testing StackAdapt as an additional DSP to use for our gambling clients due to there being fewer restrictions around gambling ads compared to DV360.
_Industry_ updates
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DoubleVerify announces plans to acquire AI startup Scibids signaling a pivot from attention verification to into targeting and prebid optimization. (Digiday)
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Advertisers seek to allocate funds elsewhere after report accuses Google of violating standards with YouTube ads. (AdWeek)
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Ad tech industry gears up to combat made-for-advertising “MFA” sites after ANA report shines spotlight on their low quality inventory. (Digiday)
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The Trade Desk sees continued growth into Q2 thanks to increasing adoption of it’s open source Unified ID 2.0 solution. (AdExchanger)
This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.