Apex Campaign Highlights


  • Happy holidays and welcome to this special "wrapped" edition of Apex Insider. In 2024, Apex served ~1.4 billion impressions globally. As we close out a very successful year we wanted to share more incredible stats with you to get you excited about the possibilities with Apex in 2025. As always, reach out to your Apex contacts with any questions!

Apex 2024 stats:

  • Number of Advertisers: 60

  • Number of Campaigns: 560

  • Countries: 8 (US, CA, GB, DE, FR, MX, NZ, IE)

  • Media Spend Growth YoY: 92%

  • Number of creatives: 1,792

Industry Updates

ICYMI: 2024 Saw Significant Developments in Digital Privacy, Next Year Expect More Changes (AdExchanger)

Notably, Google reversed its decision to phase out third-party cookies in Chrome, opting instead for a new model that enhances user choice across their web browsing history. This shift has impacted the urgency among advertisers and developers to adopt the Privacy Sandbox technologies. In 2025 expect to see growing use and regulatory scrutiny of Privacy-Enhancing Technologies (PETs), which are becoming more mainstream in the digital advertising industry. Despite their potential, the FTC has issued warnings regarding the limitations and risks of data clean rooms, emphasizing they are not foolproof solutions for data privacy. The future of privacy enforcement directions under a new administration is uncertain, but might we see a potential shift towards lesser regulation and more business-friendly approaches with a new FTC head? Only time will tell.

More Industry Headlines

  • NFL Christmas Games on Netflix averaged around 24 million viewers apiece, making them the most-streamed NFL match-ups in US history. (Netflix)

  • RE/MAX announced its own commerce media network, RE/MAX Media Network, a programmatic offering leveraging the real estate brand’s owned properties across its websites, email newsletters, and in-property digital displays. (Digiday)

  • The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024. (AdMonsters)

Apex Innovation

Starting in January Apex is moving two key processes into the Wrike platform: New Campaign Request Form and Request for Proposal. Currently, the New Campaign Request form exists as an Excel document. Moving this document to Wrike will help with tracking and improved transparency across Apex workstreams. The RFP form represents a new initiative for Apex, aimed at capturing requests from the Media team for assistance with planning programmatic campaigns. Until now, such planning requests have been handled through direct emails to team members, without a formal process regarding the timing or specific details required for developing recommendations. This new Wrike form will standardize the request process by ensuring we gather all necessary details, enabling us to deliver comprehensive recommendations within a specified timeframe.

This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.

⎘ COPY html to CLIPBOARD
Version to use with Marketo etc.