Apex Campaign Highlights


  • Welcome to the February edition of the Apex newsletter! Even though this month is the shortest of the year, we're not wasting any time in delivering on our 2025 priorities. Apex is thrilled to highlight significant advancements in our programmatic capabilities, including the launch of our first programmatic Audio campaign for Herschend, and a major investment in programmatic Digital Out Of Home (DOOH) for Meow Wolf. We can't wait to accelerate on these capabilities through the rest of the year.

Average CPMs in February 2025:

  • Display: $2.49

  • OLV: $5.15

  • CTV: $29.34

  • Mobile Web: $2.51

  • Mobile App: $3.46

  • Native Display: $1.71

Industry Updates

ICYMI: Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM (AdExchanger)

Large ad-tech companies including DoubleVerify, Google, Amazon, IAS, the MRC, and TAG are scrambling to issue statements promising updated brand safety measures and additional layers of transparency within their media buying platforms after failing to prevent ads from being served on controversial sites.

More Industry Headlines

  • Pinterest expands programmatic access through Index Exchange and Criteo. (PPC Land)

  • Canada’s StackAdapt snaps up $235M for its AI-based programmatic platform. (TechCrunch)

  • Ad tech startup tvScientific raises $25.5M and embraces the "Performance TV" movement (Axios)

Apex Innovation

Planning programmatic DOOH campaigns just got a whole lot easier! Apex now has access to the Place Exchange DOOH Planning Tool. With this access, Apex team is able to seamlessly plan DOOH campaigns autonomously without the need to wait for PX's inventory recommendations. The tool has many useful features to quickly plan a comprehensive DOOH inventory and audience execution. Place Exchange has given Apex the ability to layer in third-party audience segments at no additional cost. Contact your Apex team today to explore the DOOH Planning Tool.

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