Apex Campaign Highlights


  • Apex is starting off 2025 with significant momentum. The advertising industry is experiencing substantial developments across multiple fronts, including major platform updates, strategic M&A, and the continued integration of AI technologies. These developments signal a year of transformative innovation and strategic shifts for Apex. One of our priorities this year is on continued media efficiency. Sharing here the average CPMs for planning purposes:

Average CPMs in January 2025:

  • Display: $2.06

  • OLV: $3.33

  • CTV: $29.46

  • Mobile Web: $2.08

  • Mobile App: $3.37

  • Native Display: $3.65

Industry Updates

ICYMI: The Trade Desk Acquires Ad Data Provider Sincera (Adweek)

The Trade Desk (TTD) announced plans to acquire Sincera and integrate the data aggregation company into their growing ad-tech portfolio. Sincera gained notoriety as an independent resource helping advertisers & publishers analyze bidstream metadata including deployment rates for new alternative identifiers like RampID & UID 2.0. By merging Sincera’s data with their own, TTD hopes to provide publishers with deeper insight into which signals are most valuable to advertisers.

More Industry Headlines

  • Meridian, Google's open-source MMM tool, is now available to everyone. (Google)

  • Nielsen receives accreditation from MRC for its Big Data + Panel measurement solution. The solution is part of Nielsen's cross-platform measurement service, Nielsen ONE. (AdExchanger)

  • Experian unveils new data marketplace: Revolutionizing addressability across display, mobile, and CTV (Experian)

Apex Innovation

Channel Factory is a new partner that allows brand safe, precise audience targeting in YouTube. The technology works by optimizing buys with custom channel or video lists that are are then activated in either Google Ads or DV360. Apex is leveraging Channel Factory and custom 3rd party audience targeting for our Seabourn client to help reach high net-worth, luxury travelers. Early results reveal a significant boost in engagement demonstrating that we are reaching the correct audience and reducing wasted ad spend on unsafe or irrelevant YouTube channels. Please reach out to your Apex reps to learn more about how you can use Channel Factory in your campaigns.

This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.

⎘ COPY html to CLIPBOARD
Version to use with Marketo etc.